Liste des cours

CRISIS MANAGEMENT AND CRISIS COMMUNICATION

Sommaire / plan du cours

Understanding today's what are world : how do media work
-what is communication ?
-Media laws of proximity
What are medias expectations
Different audiences expert different messages

From accidents to crisis
Differences between emergency and crisis
Examples of crisis
Group workshop : analyze a past crisis
Crisis management process and phases
Can we prevent crisis ?

Crisis commucations : tools and procedure
Stages of media communications
Holding statement, press release, Q&A, Fast facts
Group workshop : prepare a statement and write a press
release

Basic of crisis management
Perform a risk analysis
Identify jour organization's gaps
Crisis plan and procedure
Crisis rooms and crisis team
Trainings. Exercises and drills
Lessons learned from past crisis

Groupe exercice
Situation briefing
Team work : solve a crisis situation
Group debrief
Lessons learned

Langue

Français/anglais

Durée prévisionnelle

5 days

Public visé

Students at master level

Moyens pédagogiques

Summary of the course and key slides

Prérequis
Objectifs
Professeur
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